Trustworthy the scoring is a technique used in sales that is gaining more acceptance among buyers. The main idea of this method is to give the client an instant feedback about his past buying behaviour. The feedback is normally given to the seller in the form of scores which can be used for decision making. There are different forms of scoring techniques used such as the Alpha, Beta, Sigma and Theta scores. These are the most commonly used types of scoring methods and all the forms produce comparable results.
The most important advantage of trustworthy the scoring is that it produces quick and reliable feedback about the buyer’s previous buying behaviour. This process has been used in the UK since the early 1980s when it was first introduced. It was initially used by the companies to aid the preparation of market research reports. Fast and reliable feedback about buying decisions have proved to be of great benefit to organizations.
One of the main problems with trustworthy the scoring is the difficulty of measuring the various factors considered. There are no set rules on the basis of which the score can be given. For example, it may be based on specific items or specific questions. There are also many questions that have yet to be answered and these are causing difficulties for researchers to find out the factors influencing consumer behaviour.
The reliability of the scoring is also in question. There are various experiments that have been carried out showing that the procedure often generates unreliable results. The studies show that there is no relationship between gender and buying behaviour. Likewise, there is no evidence that scoring methods are affected by the race of the consumer or ethnicity.
Many companies have tried to solve the reliability issue by combining a variety of methods for trustworthy pre scoring. However, most research reports conclude that the combination of various techniques produces no more reliable results than the independent procedure. This has raised concerns about the reliability of the entire process.
The reliability issue is not unique to advertising. Most of the research reports have also concluded that trustworthy pre scoring involves combining different methods for rating consumer attitudes. The problem arises when several different sets of rules or assumptions are used in coming up with the ratings. For instance, many researchers believe that customer service is the most important factor that influences buying behaviour. Hence, they include questions asking about customer contact in the scoring.
But what happens if the questions do not cover customer contact? Does this still leaves the consumer with doubts about the quality of service? Such a scenario could also have a negative effect on sales.
How do you avoid all these complications? You need to establish a baseline and then choose the trustworthy pre scoring procedure that best fits your requirements. This will help you avoid pitfalls. Ideally, you should choose a procedure that relies primarily on objective facts rather than subjective factors. And you should ensure that the procedure you select can be applied across different types of questions.
To establish a reliable pre scoring procedure, you first have to establish a reliable scale. A very reliable one cannot be based on any one single attribute – rather it must consider all relevant attributes. The scale needs to be clearly stated and should consist of at least three important attributes. They include the following: promptness, cost effectiveness and timeliness. Such a list may include some obvious choices but it is best to try to include as many attributes as possible.
Once you have a list of attributes, you need to select a trustworthy the scoring formula. A formula is chosen that takes into account both the attributes on the list and also the ‘keywords’ used for question creation. The formula then combines these attributes into a reliable model for rating customer attitudes. The formula will be statistically valid. It will therefore be able to provide a consistent and reliable result.
The next step is then to choose a reliable pre scoring method. This could be based on empirical research, which examines how attitudes towards a product change when information is provided about it. Another method used is to use rating methods based on previous experience. An example might be using comments left on online questionnaires. These can provide valuable insight into the customer’s attitudes towards a particular product and therefore provide a basis for rating.
One of the main advantages of trustworthy the scoring is that it allows companies to create a fast, accurate and flexible system to provide information to their customers. The advantage to the end user is that the pre scorer can provide information far quicker than traditional methods. It also provides far more information and in a far more suitable format.